Issue Management & Advocacy

In politics and public relations, getting the word out about your project or cause can make or break its success. The Mayforth Group will develop strategic messaging, manage behind-the-scenes mechanics, and create a positive public face for your ideas and projects. 


Statewide and Local Issue Campaigns


Our firm has deep expertise in a variety of policy areas and campaign types, and years of experience in Rhode Island's political system. Our partners have run a number of successful local and statewide issue campaigns; most recently, our firm managed the successful Yes on 7 Affordable Housing Campaign in 2012. Our campaign team will work with you to achieve the desired result by doing the following:

  • Devising campaign strategy, including target demographic and geographic areas
  • Messaging strategy for target areas
  • Identifying and engaging key public officials for support
  • Producing original campaign content on various media platforms
  • Media relations and press outreach

Field Operations for National Campaigns


We have also had the great opportunity to be a part of compelling national campaigns in need of field operations in various states. The Mayforth Group has established itself as the go-to campaign consultants in Rhode Island on a wide range of issues, from fisheries and environment to defense industry advocacy. As such, we have had the pleasure of working statewide on behalf of Pew Charitable Trusts, the Environmental Defense Fund, and the Fix The Senate Now project (among many others). Our approach to campaign field management helps our clients do the following:

  • Devising and executing a Rhode Island-centric campaign strategy
  • Targeting appropriate media outlets
  • Securing prominent local and statewide media coverage for issues
  • Identifying and engaging key public officials for support
  • Forging relationships with agencies and institutions key to client's interests